The Rosarito Fair 2023 has announced its return with a campaign to attract both foreign tourists and local residents, promising a family-friendly, safe, and accessible environment. From July 6th to July 30th, at the grounds adjacent to Plaza Pabellón, the former location of the Fair, the attraction will be set up, featuring a diverse lineup of artists that will be announced next week.

The director of the Fair, Rubén Carrillo, signed a collaboration agreement with business chambers and authorities today to announce the event, ensuring that it will be the best Fair of all time and set a precedent. "This Rosarito celebration is for the people of Rosarito," said director Carrillo. "But we will have two advertising campaigns, one for the people of Rosarito and another for tourists. We remind people that we are returning to the same place where the Rosarito Fair began. The businesses supporting us are from Rosarito."

The director added, "We are not authorized to present the artistic program." The Rosarito Fair will be open from Monday to Sunday; however, the ticket prices will vary each day. On Mondays, the entrance fee will be 60 pesos, including access to the Theater del Pueblo, dance events, and the pavilions; Tuesdays will be free for everyone.

On the other hand, on Wednesdays, the entrance fee will be 60 pesos, but the mechanical rides will have a 2-for-1 offer. On Thursdays, the general admission fee will be 100 pesos. From Friday to Sunday, the ticket will cost 200 pesos, providing access to the entire fair.

According to the Organizing Committee, it is expected to exceed the goal of 100,000 visitors during the month-long event next to Plaza Pabellón. For the 2023 edition, the National Chamber of the Restaurant Industry and Seasoned Foods (Canirac) Rosarito delegation, in collaboration with the Fair, has organized a gastronomic pavilion with local restaurants to offer and promote local commerce.

Alan Bautista, president of Canirac, believes that these types of family gatherings naturally attract tourism and predicts the success of the Fair, reaffirming the support of local restaurants to participate in it.

Parking will not be a problematic factor as the Fair will have ample space, in addition to the Plaza Pabellón's own parking lot, so visitors will not have to worry about parking spaces. As a social detail, children from the Rosarito DIF System will be able to enter the Fair for free and enjoy all the games at no cost, thanks to a special bracelet provided by the Committee, announced Rubén Carrillo.

While the concert lineup has not been announced, at least two singers have independently confirmed their participation: Carlos Yorvick, who portrayed Juan Gabriel in his biographical television series, and Alexis Orozco, a regional Mexican singer and former contestant of Academia Kids.