Baja Beach Fest, one of the most prominent music festivals in Baja California, is set to take place this weekend on the beaches of Rosarito. The event will start on Friday, August 9th, and run through Sunday, August 11th, drawing thousands of attendees.

Schedule for Friday see you guys tomorrow 🫶🏽 🌊🏖️#BajaBeachFest #BBF24 #festival #papas&beer #papasandbeer #pesopluma #rosarito pic.twitter.com/zd5P0mMGKR

— BajaBeachFest (@Baja_FanUpdates) August 9, 2024

Among the performers at the festival are Peso Pluma, Rauw Alejandro, Fuerza Régida, and Yandel, among others, promising a weekend full of music and entertainment.

A significant influx of tourists is anticipated, especially from the United States, which has already started to cause increased wait times and traffic at the San Diego-Tijuana border crossing. Local authorities are preparing to accommodate the influx of visitors as the festival is expected to be one of the most attended events of the season.

Photo: Duran Ricardo: Grupo Como está la linea Tijuana